The Art of Discerning What Matters

This book addresses the key challenge faced by product innovators and provides a thinking framework for developing a deeper, multi-layered understanding of customer context.

About the author

Ian Pilon is the founder of NeuroKick an AI ​startup that develops tools that enhance ​managerial effectiveness by analyzing ​leadership behaviors. Ian's background is rich ​in product management and human-​computer interaction design, underscoring his ​capacity to innovate at the intersection of ​technology and user experience.