The Art of Discerning What Matters

This book addresses the key challenge faced by product innovators and provides a thinking framework for developing a deeper, multi-layered understanding of customer context.

About the author

Ian Pilon is a technology leader specializing in user experience design and also the founder of NeuroKick an AI startup that develops tools to enhance managerial effectiveness by analyzing leadership behaviors. His previous roles have honed his expertise in designing intuitive user interfaces and products that engage and satisfy users across various sectors. A graduate of Carnegie Mellon University's Tepper School of Business, Ian's background is rich in product management and human-computer interaction design, underscoring his capacity to innovate at the intersection of technology and user experience.

Connect with him on twitter @IanTimotheos.